Why does your company need SEO?

In today’s digital age having a website is more of a necessity than a choice if you’re looking to boost your bottom line a website is a must. But what happens after the website has been created? Unfortunately, “build it and they will come” is not a strategy for creating your online presence. You have to be able to reach out to your customers in the most effective manner possible. This is where a Milwaukee SEO expert comes in.

What is SEO?

SEO or search engine optimization puts your business on the map and makes your business visible on search engines for specific keywords that your customers are using to find businesses similar to yours. According to the BBC, 94% of all online experiences start with search engines. So, when your customers are looking to buy products or services or just looking for information, they would type in what they want into search engines and then check out the web pages/websites suggested by the search results to buy stuff or get information from. Such search engines include Google, Yahoo, Bing, AOL and a few others. So, it doesn’t really matter how good your website or your businesses is. What really matters is whether or not you are able to reach out to your customers by ranking on search engines. If you don’t rank your customers wouldn’t even know you exist! And, the best way to rank on search engines apart from paid advertisements is through SEO or search engine optimization.

How does SEO work and why is it so important?

Internet users typically use keywords or phrases to search for things on search engines. Your website has rank on search engines for keywords related to your business. When someone conducts a search using such keywords, the search bots furnish a list of websites on the search engine results page (SERP) based on relevance of the website to the searched keywords, authenticity of content and credibility of the website.

The list on the SERP page is furnished in descending order of relevance, authenticity and credibility because the search engines typically want users to be furnished with the highest quality websites in a specific niche. So, websites that rank high on the search engines are typically more relevant to the searched topic, are more authentic and are more credible.

Quite obviously, websites that rank higher have a higher “trust factor” and get more search traffic compared to those that rank low. Highly ranking means increased targeted traffic, better leads and more sales. This is what search engine optimization is all about. The aim of search engine optimization is to make your website relevant, authentic and credible in a specific niche.

So, it’s not just about getting the word out about your business, but also about coming off as the best resource in a specific niche.

Why is SEO better than paid advertising?

You have the option of ranking high on search engines by paying for a chosen spot on the search engine results page. This will increase your traffic too, but there are a couple of problems. Unless you are alone in your niche, your competitors with deep pockets would want to outrank you on search engines and that means the one with the most money would rank highest. That’s not exactly a cost-effective and long-term proposition!

The other problem is your prospective customers would know you have paid the search engines to secure top rankings – that doesn’t exactly make you look as credible as websites ranking organically.

Also, the moment you stop paying, you stop appearing in paid results. Seo on the other hand gives your website permanent benefits. You might gain or lose position on the SERPs (with Seo), but you wouldn’t stop receiving traffic if you stopped paying unlike paid advertising.

Seo also gives you far higher ROI compared to paid advertising. Proper Seo can get you more than double the targeted traffic you would get through paid advertising for less than half the price (of paid advertising). And, the results are permanent.

How Is SEO Done?

There are two aspects of SEO – on-site optimization and off-site optimization. The former makes sure your website has high-quality content, has user-friendly interface, is designed to standards set by Google and has search engine friendly web elements (keywords, tags, site map and internal linking etc.).

Off-site optimization focuses on making your website look authentic and credible. If you have other websites (preferably in the same niche) linking back to you because they think you are an authority in a specific topic, the search engines are going to consider you an authority too. So, off-site optimization is more about gaining the trust factor and getting high quality back links from other websites.

The combination of on-site and off-site Seo is going to put you on the SERPs. The higher the quality of SEO, the better your rankings would be. At the end of the day you would have to strive to be the top ranking website in your niche. And, that will boost your bottom line immensely.